Agriculture Reporter
FARMERS have been urged to remain committed to agricultural production despite projections of potentially challenging weather conditions associated with a forecast El Niño season during the 2026/27 summer cropping season.
This came out yesterday during the virtual launch of the Landrix Kohwa Pakuru 2.0, attended by more than 50 participants representing a broad spectrum of the agricultural value chain, including seed companies, fertiliser manufacturers and distributors, agrochemical suppliers, veterinary medicine providers, stockfeed companies and hardware businesses, among others.
Landrix Agro (Private) Limited is a Zimbabwean-incorporated company established in 2013 and subsequently re-incorporated in 2020.
The company operates across several agricultural and retail product categories, including fertilisers, seeds, agrochemicals, veterinary medicines and stockfeeds, among others.
Landrix Agro (Private) Limited partnered with key players across the agricultural value chain under the Landrix Kohwa Pakuru 2.0 Promotion to provide farmers with access to genuine, high-quality agricultural inputs, technical support, agronomic advice and practical training.
This is also expected to boost productivity, climate-smart farming and greater participation in agriculture during the 2026/2027 agricultural season.
Landrix executive Mr Japhet Dakwa said Kohwa Pakuru 2.0 was bigger and better than its predecessor, Kohwa Pakuru 1.0, with up to 40 partners expected to participate in the initiative this season.
“Landrix Kohwa Pakuru 2.0 will introduce an exciting rewards programme with instant prizes, weekly prizes and major grand draw prizes,” he said.
The promotion runs from November to February 2027. A grand draw is expected towards the end of February.
Farmers purchasing qualifying genuine and high-quality products from any Landrix branch during the promotional period will stand a chance to win exciting prizes.
These will include motorbikes, branded merchandise, agricultural products and equipment and other exciting prizes sponsored by participating partners.
“The promotion is open to all farming sectors, including smallholder, medium-scale and large-scale, recognising that every farmer plays an important role in Zimbabwe’s agricultural economy. We should leave no farming sector behind,” said Mr Dakwa.
Landrix Kohwa Pakuru 2.0 is designed to complement national agricultural development efforts and support the Government’s ambition of achieving an upper-middle-income economy by 2030.
“It includes farmer training sessions across Landrix branches and farming communities, focusing on climate change adaptation, climate-smart agricultural technologies and techniques, appropriate input selection and improved farming methodologies.
“A network of agronomists from Landrix and its participating partners will also support the initiative by developing and sharing relevant agronomic information with farmers,” he said.
Mr Dakwa said the programme was sending a strong message of hope, resilience and preparedness.
“We believe even in the face of projected El Niño conditions, farmers should not abandon their fields or lose confidence in agriculture. Instead, they should embrace climate-smart agricultural practices, adopt suitable crop varieties, use appropriate agricultural inputs and improve their farming methods.
“The initiative encourages farmers to embrace interventions such as Pfumvudza/Intwasa, promoted by Government, agro-ecological tailoring, conservation agriculture, appropriate planting dates, and climate-smart farming enterprises such as livestock, moisture conservation and the use of drought-tolerant crops and crop varieties.
“The objective is to encourage farmers to make informed agricultural decisions, improve productivity and protect their investments against climate-related risks,” he said.
Dr Dakwa said farming must be treated as an enterprise, with farmers making informed decisions around production, input costs, markets, productivity and profitability.
Through its nationwide branch network and partnerships with reputable suppliers, Landrix seeks to improve access to genuine agricultural inputs and practical farming solutions.
Agriculture remains one of the most important pillars of Zimbabwe’s economy and contributes significantly to employment creation, food and nutrition security, rural development, industrial growth and overall economic development.
