Elita Chikwati
LANDRIX Agro (Private) Limited has partnered key agricultural value chain players under the Landrix Kohwa Pakuru 2.0 Promotion, a private-sector-led initiative providing farmers with genuine inputs, technical support and practical training for the 2026/27 summer cropping season.
The initiative seeks to boost productivity, climate-smart farming and sector-wide participation ahead of the new season.
Launched virtually on Tuesday, the event drew over 50 participants representing seed houses, fertiliser manufacturers, agrochemical suppliers, veterinary medicine providers, stockfeed firms and hardware businesses.
Running from November to February 2027, the promotion complements national agricultural development efforts and supports Government’s vision of achieving an upper-middle-income economy by 2030. It features farmer training sessions across Landrix branches and farming communities focusing on climate adaptation, smart technologies, input selection and improved methodologies, backed by a joint network of agronomists.
In an interview after the launch, Landrix executive Mr Japhet Dakwa said Kohwa Pakuru 2.0 encourages growers to stay committed to production despite projections of a strong El Niño season.
“At the centre of the initiative is a strong message of hope, resilience and preparedness.
“We believe even in the face of projected El Niño conditions, farmers should not abandon their fields or lose confidence in agriculture. Instead, they should embrace climate-smart agricultural practices, adopt suitable crop varieties, use appropriate agricultural inputs and improve their farming methods,” he said.
Mr Dakwa said the programme promotes interventions such as the Government-backed Pfumvudza/Intwasa model, agro-ecological tailoring, conservation agriculture, timely planting, livestock enterprises, moisture conservation and drought-tolerant varieties.
“The objective is to encourage farmers to make informed agricultural decisions, improve productivity and protect their investments against climate-related risks,” he said.
He noted that Kohwa Pakuru 2.0 expands on its predecessor, with up to 40 partners expected on board this season.
“Landrix Kohwa Pakuru 2.0 will introduce exciting rewards programme with instant prizes, weekly prizes and major grand draw prizes,” he said.
Customers purchasing qualifying products at any Landrix branch during the promotional window stand a chance to win prizes including motorbikes, branded merchandise, agricultural inputs and equipment.
“The promotion is open to all farming sectors including smallholder, medium-scale and large-scale, recognising that every farmer plays an important role in Zimbabwe’s agricultural economy. We should leave no farming sector behind.
“Farming must be treated as an enterprise, with farmers making informed decisions around production, input costs, markets, productivity and profitability,” he said.
Established in 2013 and re-incorporated in 2020, Zimbabwean firm Landrix Agro supplies fertilisers, seeds, agrochemicals, veterinary medicines and stockfeeds through its nationwide branch network.
