Online Reporter
Mbulelo Mpofu,Zimpapers Arts and Entertainment Hub
The border town of Plumtree, renowned for its rich Kalanga heritage and vibrant Tshibilika music scene, is set to take centre stage nationally, thanks to Roxtonic Media and its upcoming launch of “The Roxtonic Podcast”.
Debuting on September 30 via YouTube, with highlights shared across TikTok, Facebook, X, and Instagram, the podcast aims to celebrate Plumtree’s culture, history, and entertainment while giving local voices a platform to tell their own stories.
Founded in 2008 by Ronald Mpofu, a former Zimpapers student on attachment, Roxtonic Media evolved from Roxtonic Records, a music recording studio, into a full-service media house in 2017. Today, the company specialises in graphic design, video production, and media strategy, and is now turning its focus to the community that nurtured it.
“The idea is to share the legacy of Plumtree with the world. Instead of always consuming outside stories, those in Plumtree can now tell their own. This allows us to correct misinformation and preserve our history with authenticity,” said Mpofu.
The podcast’s inaugural series, “Tell My Story”, will feature 15 episodes, each spotlighting a different Plumtree-born individual and their untold narrative. The show will be hosted by Edson “Eddy” Ngwenya and Nhlanhla Joseph Ncube (Forbes), with plans to expand coverage to the surrounding Bulilima and Mangwe districts.
“We want to delve deep into the community, capturing authentic experiences and heritage often overlooked in wider narratives,” Mpofu said.
Although the team is still refining its podcasting skills, the project shows Roxtonic’s dedication to quality, authenticity, and uplifting the community.
A key part of Roxtonic’s mission is nurturing local talent. Edson Ngwenya, who joined the company in 2023, credits the experience with developing his skills in photography, filming, and storytelling. New recruit Talent Sibindi is also gaining hands-on experience covering events both locally and across the border in Botswana.
“When evaluating team members, I look at talent, content quality, discipline, and respect. Edson’s work stood out because of his vision and natural media skills,” Mpofu said.
Challenges remain, including substance abuse and a lack of patience among some local youth, but Mpofu remains optimistic about the future. He envisions Plumtree creatives, musicians, models, photographers, videographers, and actors building sustainable careers through their craft. Success stories like Clement Magwaza serve as inspiration.
Roxtonic Media is committed to showcasing local talent while engaging the next generation. Students are encouraged to participate, gaining practical experience under mentorship.
“We welcome school learners, guided by parents or teachers, to join us and learn hands-on skills in film, music, and photography.”
