Online Reporter
Fashion 263 Correspondent
When Ivy Rumbidzayi Murove launched her first line of hair care products at just 21 years old, she was already on a mission – to help women embrace their natural hair and reclaim their beauty with confidence. Now, five years later, the 26-year-old entrepreneur is back in Zimbabwe with renewed vision, global experience, and a bigger dream.
This Saturday, August 9, 2025, Murove will host “The Hair Affair: Fixing a Sister’s Crown” – a glamorous relaunch of her brand Touch ‘n’ Nourish.
The event will be held at The Sterling Hub in Eastlea, Harare, from 12PM to 4PM.
Guests can expect a day filled with beauty, empowerment, and self-care, including live product demonstrations, engaging speakers, networking strategies, and the official unveiling of Touch ‘n’ Nourish’s expanded range.
“The Hair Affair is more than just an event,” Murove explains.
“It’s a celebration of culture, confidence and community through the lens of hair.
‘‘It’s about identity, sisterhood and building something meaningful in the beauty space.”
What began as a passion project on her 21st birthday has now evolved into a purpose-driven brand with products for women, men, and even children.
The new Touch ‘n’ Nourish line includes shampoos, conditioners, hair masks, edge control, beard oil and more – all designed to celebrate African hair textures and beauty standards.
The event will be hosted by renowned media personality Tariro Gezi, and feature powerful voices in the beauty, wellness, and business space including Dr Mandas Marikanda, Sofia Saungweme, and Nennice Chinhara.
Attendees will also enjoy lunch, drinks, goodie bags, and meaningful conversation under the theme “Fixing a Sister’s Crown”.
Murove, who spent the past few years studying and living in the UK, credits her time abroad with sharpening her skills and broadening her vision.
“Living abroad taught me resilience, intentionality and the importance of quality,” she says.
“I saw how beauty brands there serve their communities, and I wanted to come back home and do the same — but even better, and in a way that feels truly African and inclusive.”
And inclusivity is at the core of her new vision. “Men and children have often been left out of these conversations,” she says. “Touch ‘n’ Nourish is here to change that.”
The young entrepreneur isn’t stopping at product lines either. Plans are underway to launch the Touch ‘n’ Nourish Academy, offering free or affordable beauty training for youth from disadvantaged backgrounds – making it clear that this is not just a brand, but a movement.
With ambitions to expand into Zambia, Botswana, Malawi, Australia and the UK, Murove is planting her flag proudly in Zimbabwe first.
“Zimbabwe is home,” she affirms. “Launching here is not just business — it’s deeply personal.
‘‘I want the world to know that this brand was born here. Greatness can come from here.”
