Farirai Machivenyika
Senior Reporter
Zimpapers Chief Executive Officer, Mr William Chikoto has said musicians and broadcasters need each other and should cooperate for mutual benefit.
Mr Chikoto said this today when he appeared before the Parliamentary Portfolio Committee on Information, Publicity and Broadcasting Services to brief them on collection of royalties and their disbursement by the company’s radio stations.
He said it is the company’s belief that there is plenty of musical talent in the country, adding that a strong ecosystem that converts that talent into sustainable livelihoods, viable businesses and intellectual property for artists is needed.
“The conversation should therefore go beyond airplay and the royalties. We should ask bigger questions, like how we can build a sustainable Zimbabwe music industry.
“Broadcasters and musicians need each other. The two parties should not be viewed as opposing sides. Artistes need broadcasters as they need exposure, promotion and audience development. “Broadcasters also need strong local content to remain relevant to their audiences,” said Mr Chikoto.
