aurora
- businessweekly
- March 5, 2021
- 91 views
Sneakerheads turn Jordans, Yeezys into bona fide asset class
Last July 30, Joe Hebert woke up early and drove to a small warehouse he’d leased in Eugene, Ore., the track-obsessed college town where Nike Inc. was born. He was expecting an important delivery: 600 pairs of Yeezy Boost 350 Zyon sneakers. Released by Adidas 12 days earlier, they’d sold out within hours and now commanded more than US$100 above retail on the secondary market. Many sneakerheads would have felt lucky to snag a single pair of one of the world’s most sought-after styles. Adidas AG produces just 40 000 pairs of each Yeezy release, which are priced at US$220 retail and sold through its Yeezy Supply website using a digital lottery.
- businessweekly
- March 5, 2021
- 376 views
How to start, grow strawberry farming business
Strawberry production can be very profitable, however, there are multiple variables which have to be effectively and efficiently managed.