Online Reporter
Remember Deketeke
Herald Correspondent
RESPONSIBLE and ethical use of artificial intelligence in the media offers opportunities for efficiency and innovation, but it must not compromise journalistic integrity or media freedom, the Government believes.
In the build-up to this year’s World Press Freedom Day commemorations to be held on May 3 and speaking on behalf of Information, Publicity and Broadcasting Services Minister Dr Jenfan Muswere, director of international communication services Mr Richard Mahomva highlighted the transformative impact of AI on journalism, under the global theme: “Reporting in the brave new world: The impact of artificial intelligence on Press freedom.”
“AI is not replacing journalists,” he said.
“It empowers them to work more efficiently, uncover deeper insights and engage audiences in new ways.”
He urged media practitioners to uphold the core values of journalism as they adopt new tools.
“The media and journalists need to harness AI’s power responsibly. Journalistic values and public interest must remain at the forefront of this digital transformation.”
Mr Mahomva emphasised that embracing technological advancement must go hand-in-hand with safeguarding democratic rights.
Media Institute of Southern Africa Zimbabwean chapter director Dr Thabani Moyo said community broadcasting is a powerful tool for preserving culture, boosting GDP, and empowering society.
MISA Zimbabwe board chairperson Mr Passmore Kuzipa said there were growing concerns over misinformation, algorithmic bias, and the consolidation of media control in the hands of major technology platforms.
