HERALD

Air Zimbabwe engages stakeholders to shape its 2027 strategy

Freeman Razemba

Senior Reporter

NATIONAL carrier Air Zimbabwe has engaged key industry partners and stakeholders to review its 2026 performance and gather feedback to inform its strategic direction for 2027.

The engagement provided a platform for stakeholders to share their expectations for the coming year and make recommendations to support the airline’s strategic planning process.

Participants included representatives from the Zimbabwe Tourism Authority, National Handling Services, Civil Aviation Authority of Zimbabwe, Airports Company of Zimbabwe Private Limited, Tourism Business Council of Zimbabwe, Nyaradzo Group, WFDR Risk Services, Association of Zimbabwe Travel Agencies, CIMAS and Axcentium.

The exercise reflects Air Zimbabwe’s commitment to strengthening stakeholder relationships, aligning industry partnerships and translating feedback into actionable priorities as it develops its plans for 2027.

In his welcome remarks, Air Zimbabwe chief executive officer, Mr Edmund Makona, expressed his appreciation to stakeholders for taking the time to prepare and present their submissions.

He underscored the importance of stakeholder collaboration, noting that the #airline does not operate in isolation, but relies on strong, coordinated partnerships to achieve its strategic objectives.

Mr Makona reaffirmed the airline’s management’s commitment to listening, learning and continuously improving, emphasising that #constructive criticism and stakeholder feedback are essential in identifying opportunities for growth, addressing operational challenges and building a stronger, more competitive national airline.

He urged stakeholders to #promote Air Zimbabwe’s positive stories and encourage more travellers to choose the national carrier.

He emphasised that industry partners played a key role in supporting the airline’s growth and long-term sustainability