BAE, VegHub Zimbabwe take theatre to the community in diet change campaign

Mbulelo Mpofu [email protected]

COMMUNITY theatre recently took centre stage in Bulawayo in a unique advocacy initiative, as Bambelela Arts Ensemble (BAE) partnered with VegHub Zimbabwe to promote plant-based diets through interactive dialogues.

The campaign, titled “Theatre for Diet Change”, aimed to raise awareness of the benefits of plant-based diets while empowering community theatre practitioners to use performance as a tool for advocating healthier lifestyles and sustainable food systems.

The project was rolled out in Bulawayo with two theatre organisations – BAE and the Centre for Talent Development (CTD) – participating. Artists from both groups underwent a three-day training workshop at Inyathi Youth Centre in Mpopoma, learning how to conduct advocacy plays using the community theatre model.

During the workshop, participants explored research on plant-based diets, alternative proteins, and sustainable food systems. They then transformed this knowledge into 25-minute plays designed to engage audiences and spark dialogue. The productions used interactive techniques that encouraged audience participation, ensuring that the message was both educational and relatable.

Following the training, the artists spent two weeks rehearsing before taking their performances into schools, youth centres, and local communities. Outreach activities included performances at Nkanyisweni Technical College, Survivorship Academy, and the upcoming session at Isilwane Youth Centre in Pumula Old. Each performance was followed by an open discussion, allowing audiences to ask questions, share perspectives, and reflect on sustainable dietary choices.

BAE director Witness Tavarwisa highlighted the power of theatre to drive social change.
“This project showed that theatre can be more than entertainment; it can be a powerful community engagement tool. Through performance and dialogue, we introduced audiences to plant-based diets and sustainable food systems in a way that was accessible and relatable,” Tavarwisa said.

He added that the training broadened the scope of community theatre.
“Our artists gained valuable skills in translating complex ideas into storytelling. Using the community theatre model, we were able to engage audiences directly and create conversations around healthier and more sustainable food choices,” he said.
The project exposed 18 community theatre artists to plant-based diet advocacy while equipping them to take the message to communities, schools, and youth centres. The campaign is expected to reach six institutions and communities, impacting an estimated 4 500 students, youths, and residents.

Supported by Thrive Philanthropy, the Theatre for Diet Change initiative demonstrates how the creative arts can spark meaningful conversations around health, environment, and sustainable living in Zimbabwe. – Follow on X @MbuleloMpofu

 

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