adminTafadzwa Zimoyo Business Reporter
Preparations for the inaugural Zimbabwe’s Best Brands Tour Exhibition to be held at the LongCheng Plaza in Harare on July 25 are at an advanced stage.
With the term ‘branding’ or simply ‘a brand’ being the catchword of the moment, it is without doubt that the exhibition, the first of its kind in Zimbabwe, will act as an ideal platform for manufacturers and consumers of various products.
According to the spokesperson of the fair, Tawanda Madungwe the Best Brands Tour Exhibition will be a springboard for businesses to increase their visibility and market their products and brands.
“This is the first such exhibition to be held in Zimbabwe. It is set to significantly benefit producers, manufactures and then ultimately our consumers.
“For the exhibitors, some of the benefits will include increased brand visibility, which is going to be powered by face to face interactions with consumers and exposure to thousands of cash shoppers.
“This will be enhanced by the Best Brands Tour Exhibition Facebook page, twitter, LinkedIn and the official website. It will also offer an opportunity to reach out to the people that can’t be easily accessed or convinced by print and electronic media or sales representatives.”
He said the fair would also open windows of networking as there
will be direct interaction among suppliers of good and products with their market.
“There is also going to be live demonstrations to enable the exhibitors to captivate the attention of the visitors and help them to demonstrate the capabilities of their products or services, while at the same time receiving market feedback first hand and establishing if the products and services meet the requirements of the industry or consumers.
“It will also help the exhibitors to ensure that their current or potential customers are aware of their brands, products or services,” he said.
Best Brands marketing officer Patience Choruma said the fair was open to companies who have goods and products that are sold in retail shops and the retail chains who operate in the fast moving goods segments; producers of beverages; manufacturers of detergents, polishes and cleaning products; cosmetic companies; manufacturers of cigarettes, among others.
“The exhibition costs are $150 (Platinum), $100 (Gold) while the live demonstrations on Radio for 20 minutes on the Prime Time slot from 12 to 3 pm is $200. There will be live bands and performances while brand ambassadors will also be unveiled at the event,” she said.
Online Reporter