Chronicle Editor
Innocent Kurira, Sports Reporter
HIGHLANDERS launched branded canvas shoes yesterday.
The shoes come in black and white versions and have gone on sale at the Highlanders clubhouse and offices. More selling outlets will be announced in due course. Bosso partnered Bulawayo-based Anzisha Marketing in the canvas shoe project and will get 20 percent from the sale of every pair. The shoes, called iCanvas YeBosso, are retailing at US$25. Highlanders’ chief executive officer Nhlanhla Dube said introduction of the shoes was among their projects to revive the club’s revenue streams in the wake of the Covid-19 meltdown.
“We have been working on this project for a while. Our focus has been to leverage our brand. The value of our brand is on the strength of its history. What we have done in the past two years is to aggressively promote alliances with business and cooperates in commerce so we can supply products and equipment to our fans and followers,” said Dube.
“This shoe is synonymous with our players and fans alike. The shoe has been in our culture. Bosso is a culture and we are looking forward to seeing it do well in the market. We cannot mourn over our past similar projects, but we will seek to create more,” he said.
He said they’ll add more colours depending on market demand. A fortnight ago Bosso entered into another partnership with a Sweden headquartered organisation specialising in corporate gifts, Bonne Marque.
This came after they had entered into a partnership with a local cosmetics manufacturing company Bonique Perfumes in which the club will also get 20 percent of product sales. – @innocentskizo
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