Online Reporter
Michelle Musandinyoze, [email protected]
THE Confederation of Zimbabwe Retailers (CZR), in partnership with Proma Events Africa, will launch a nationwide initiative that includes activities in all provinces, including Bulawayo, to promote genuine products and strengthen consumer and market integrity.
CZR President, Mr Denford Mutashu, said the press conference, which will be held on 3 March 2026 at the Hyatt Regency, The Meikles Hotel in Harare, will also mark the rollout of nationwide roadshows across all provinces.
The roadshows are designed to showcase and promote authentic products and reputable brands while raising awareness of the dangers and economic impact of counterfeit and substandard goods.
“The initiative’s objectives are to promote genuine, compliant, high-quality products and brands, while also raising consumer awareness to identify and avoid counterfeit goods,” he said.
“It also aims to strengthen collaboration among Government, manufacturers, producers, retailers and regulators, protecting legitimate businesses and encouraging ethical trade practices,” he said.
The press conference is also expected to inform policy dialogue through stakeholder-driven recommendations in order to build consumer confidence and enhance market integrity.
The President of Zimbabwe, His Excellency Cde Emmerson D. Mnangagwa, will deliver the keynote address at the upcoming National Consumer and Product Integrity Summit, where key findings and recommendations will be presented.
Honourable Minister of Industry and Commerce, Hon M. Ndlovu, will also attend the press conference as Guest of Honour, highlighting Government support for consumer protection and legitimate commerce.
