Buy Zimbabwe to launch product promotion

awareness on local goods and services.
The official retail partners for the Buy Zimbabwe Week Promotion are OK Zimbabwe stores nationwide.
During the promotion, we will put in place a daily tracker that will detail the performance of participating products.
The promotion works in the following ways:
1. The promotion will be launched on November 4, 2011 and will run till the end of the month.
2. The promotion will lead to a WEEK (Monday November 28 to Friday December 2, 2011) of massive promotions and spot prizes to winning consumers.
3. The grand prizes are to be won on Saturday, December 3, 2011.
4. In a bid to boost product awareness, Buy Zimbabwe partners will come up with spot-prizes to reward consumers.
The partnership between Buy Zimbabwe and OK is structured in such a way that:
1. The Buy Zimbabwe Week Promotion will ride on the OK Zimbabwe’s Christmas promotion.
2. OK Zimbabwe will promote Buy Zimbabwe partnering brands during its Christmas promotion, reserving November 28 to December 3, 2011 exclusively for the Buy Zimbabwe Promotion.
3. Prizes (including the Grand Prize) are sourced from Buy Zimbabwe partners.
The Buy Zimbabwe promotion promises lots of excitement not only to consumers but to financial institutions and manufacturers of local brands.
While the main purpose of the Buy Zimbabwe promotion is to aggressively showcase leading local brands and ensure that these compete favourably on the local market, the promotion also seeks to utilise the festive period as a time to reward consumers for their faithfulness.
Buy Zimbabwe Promotion objectives include:
l Promoting increased consumption of quality Zimbabwean goods;
l Showcasing and raising brand recognition on quality Zimbabwean products and services;
l Acquainting customers with new and re-launched local products;
l Rewarding consumers through prizes and gifts;
l Strategically promoting local brands through leading retailers;
l Increasing consumer confidence in the formal retail and financial systems.
The month long promotion culminates with a “WEEK” of prizes put together by Buy Zimbabwe partners as a way of saying “thank you” to shoppers who continue to support proud local brands.
Local brands wishing to participate in the promotion should meet the basic qualification criteria of being a Buy Zimbabwe partner which include:
l Quality;
l Demonstrable local content;
l Fair labour practice; and
l Environmental awareness.
One of the key components of this promotion is the spirit of camaraderie between the retailer, manufacturers, financial institutions and our Buy Zimbabwe partners which is clearly represented by the Buy Zimbabwe matrix.
The Buy Zimbabwe Promotion is also an awareness campaign were local businesses partners create a better understanding on the benefits of buying local.
The Buy Zimbabwe Week is one of many Buy Zimbabwe projects which are designed to raise market awareness of the Buy Zimbabwe initiative, increase sales volumes of Zimbabwean products and services, increase competitiveness of Zimbabwean products and services and stimulate economic growth.
The efforts by Buy Zimbabwe are geared towards employment creation, economic prosperity, high quality local content, improved labour practices and environmental standards in line with improved ethics and best practice standards that will support the Buy Zimbabwe drive.