Chill & Gin builds momentum ahead of Matobo Gin Festival

Langelihle Dube,Zimpapers Arts and Entertainment Hub

Recently, music, fashion, and local flavour collided under one roof at the second edition of the Chill & Gin experience, a lifestyle event that has quickly become one of Bulawayo’s favourites.

Guests enjoyed deep house and Amapiano grooves alongside a complimentary gin tasting at the Kings Kraal, in what organisers described as the official build-up to the Matobo Gin Festival set for September 27.

The event drew a mix of regulars and first-time revellers, signalling its growing appeal. Behind it is organiser and seasoned DJ, Philip “Feel G” Phiri, who explained that Chill & Gin has evolved from a casual showcase into a creative activation platform.
“For too long, Bulawayo has been a wellspring of talent and innovation that hasn’t always had the stage it deserves. By featuring homegrown brands like Matobo African Gin, we’re not just offering a product; we’re telling a story.
“It’s about creativity, economic empowerment, and building pride in what we create ourselves.”

Phiri said the event has become a magnet for collaboration, attracting interest not only from beverage brands but also from fashion designers, visual artists, DJs, musicians, and artisans. What began as organisers reaching out to partners has grown into a community of creatives eager to co-create.

In his view, the event’s success lies in its ability to blend visibility, networking, and monetisation.
“Chill & Gin creates a high-quality experience that draws an audience ready to support local. That direct sales opportunity is vital for small businesses,” he said.

Looking ahead, Phiri envisions future editions becoming even more immersive, with plans to introduce live art, short film showcases, and new music genres, all while keeping the event rooted in Bulawayo’s culture.
“We don’t measure success by turnout alone. It’s the vendor who says they had their best sales day yet, the collaborations sparked, and the pride people feel when they discover a new local brand. That’s the real impact.”

 

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