Online Reporter
ZITF opened its gates on Monday, and as the exhibitions run through to Saturday, Bulawayo is once again under the national and international spotlight.
So far, the city has every reason to be proud. From the moment visitors arrive, there is a familiar sense of order, courtesy and calm — a reminder of why Bulawayo has long been regarded as one of Zimbabwe’s most welcoming urban centres.
Each year, the Zimbabwe International Trade Fair brings with it investors weighing opportunities, business people seeking partnerships and tourists eager to experience both the exhibition and the character of the city itself. What they encounter matters.
Beyond the neatly arranged stands and corporate presentations, visitors judge Bulawayo by its streets, its people and its general atmosphere. On that score, the city has once again delivered.
There is warmth in the way residents engage with strangers, professionalism in the way services are offered and a noticeable civic discipline that sets the tone for a successful fair.
This welcoming spirit is not a small thing. In an era where cities compete fiercely for investment and attention, reputation counts. A visitor, who feels safe, respected and at ease is far more likely to return — not just for ZITF, but with serious intent to invest, to partner or to explore tourism opportunities.
Bulawayo’s conduct during this week reinforces the message that the city is open for business and mature enough to host global conversations.
As activity continues towards Saturday, it is important that this standard is maintained. Residents must resist the temptation to view ZITF as a fleeting event after which old habits can resume.
Crime, even when targeted at visitors under the cover of crowds and excitement, undermines years of goodwill in a single incident. Bulawayo’s greatest strength has always been its people and their sense of responsibility to one another. Shunning crime is not merely about protecting visitors; it is about safeguarding the city’s own future.
Equally, the police have a vital role to play. Visible, alert and professional policing reassures exhibitors and visitors while deterring those who may seek to exploit the busy period.
Vigilance should not be heavy handed, but firm and consistent, extending beyond the exhibition grounds into the surrounding suburbs and transport routes. When order is maintained quietly and effectively, it allows the city’s best qualities to shine.
As we look beyond this week, the hope must be that the spirit on display today carries into 2026 and beyond. ZITF should not be the only time Bulawayo puts its best foot forward.
If residents continue to uphold the values of discipline and hospitality, and if the police remain proactive partners in maintaining safety, the city will continue to stand out — not just as a host of a major trade fair, but as a place where people genuinely feel welcome.
