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Farirayi Machivenyika Senior Reporter
With Christmas approaching, the Buy Zimbabwe campaign highlights intensive week-long activities to encourage consumers to go for local products and so expand the markets for local industrialists and farmers.
The campaign will run from November 27 to December 1 under the theme: “Defend and grow Zimbabwean products”.
Buy Zimbabwe general manager Mr Denzel Burutsa said a range of activities have been lined up during the week-long campaign.
“The week is a period of intense activity and lobbying for the production and preference of local products. It will be characterised by road shows to selected leading wholesalers and retailers accompanied by on site brand activations to create top of mind awareness for local products.
“Brand ambassadors will be stationed at the outlets in major cities and towns where they will explain the benefits of buying locally produced goods and help customers identify local brands with the Buy Zimbabwe insignia,” he said.
The main objective of the campaign is to ensure that festive season incomes are used to boost national sales and reduce imported products.
“The participating wholesalers and retailers in this year’s Buy Zimbabwe Week are N Richards, Gain Cash and Carry, Mahomed Mussa, Pick and Pay, Spar, OK Zimbabwe, TV Sales and Home, Teecherz Home and Office and Bata.
“To promote local content, Buy Zimbabwe has partnerships with Standards Association of Zimbabwe and Quality Management Institute of Zimbabwe. We have developed a verifiable and credible local content certification system which we are confident can assist procurement agencies in Zimbabwe to identify products and organisations with defined local content requirements,” Mr Burutsa added.
The stress on quality standards is seen as essential so that consumers get high value for their money and that local can mean better.
He urged consumers to continue choosing local products each time they choose to spend their hard-earned money, especially during the festive season.
“This will ensure that we assure ourselves of the inevitability of the attainment of upper middle-income status by 2030. As Buy Zimbabwe, we remain committed to the production, preference and promotion of locally produced goods and services to create jobs, wealth and pride,” he said.
Online Reporter