Online Reporter
Mthokozisi Ncube, Zimpapers Arts and Entertainment Hub
DISC Jockeys (DJs) in Bulawayo are turning up the volume in the fight against drug abuse through a new campaign that harnesses the power of music as a tool for change.
In response to the alarming rise in drug and substance abuse among young people, local DJs have launched an awareness initiative aimed at educating communities through entertainment and engagement.
Running from October 18, 2025 to January 1, 2026, the campaign will see DJs embark on a kasi-to-kasi tour, covering all high-density suburbs across the city. Each stop will feature live DJ sets, community discussions, and messages promoting healthy, drug-free lifestyles. The team behind the campaign includes DJ Prince Eskhosini, Timeless DJ, Sweeto, Jaiza, Teflon, Mdu Sevan, Feel G, Kananjo, DJ Josh, and Kead Weaked.
DJ Prince Eskhosini told Zimpapers Arts and Entertainment Hub that the movement is about shifting perceptions and reclaiming entertainment spaces for positive influence.
“We’re doing kasi-to-kasi tours. The aim is to promote awareness around drug and substance abuse. Many people associate entertainment with negative behaviour. We decided to bring the fun to our communities in a way that also educates and uplifts. Music has power, and we want to use that power to save lives,” said Prince Eskhosini.
He added that the lack of entertainment and youth programmes is one of the root causes driving young people towards drug use.
“Most youth centres are now hired out to churches, and no youth programmes are being conducted.”
Prince Eskhosini appealed for support from the corporate sector and well-wishers.
“If anyone wants to sponsor us, they are free to do so,” he said.
Although the campaign has no official sponsors, several organisations focused on drug awareness have joined the cause. According to Prince Eskhosini, these partners are assisting by distributing pamphlets, hosting discussions, and engaging directly with the public during the tour.
He also revealed that while the first phase will focus on Bulawayo, there are plans to expand the initiative to other cities once it gains momentum.
