Mbulelo Mpofu [email protected]
HUNDREDS of entertainment lovers converged at Harare Gardens over the weekend as DStv marked the launch of its refreshed package line-up with a consumer activation that combined live music, interactive brand experiences and family entertainment.
The event gave customers an opportunity to familiarise themselves with the new offerings, which span the Starter, Select, Sports, Movies & Series and Ultimate packages.
The refreshed line-up is aimed at catering for different viewing preferences and budgets, with content ranging from international sport and movies to television series, children’s programming and local productions.
Attendees engaged with brand representatives, explored the benefits of the various packages and took part in activities organised throughout the day.
Music provided much of the afternoon’s entertainment, with award-winning artistes Nisha Ts, Freeman and Baba Harare taking turns on stage.
Their performances brought a local music flavour to the activation, drawing audiences together and keeping the atmosphere lively.
The event also extended beyond the physical venue through a live broadcast by the Ollah 7 Podcast, which streamed from Harare Gardens.
The podcast featured interviews, audience reactions and highlights from the activation, allowing listeners and viewers outside the capital to follow proceedings and participate in the launch experience.
The Harare gathering followed DStv’s introduction of its new package structure in Zimbabwe, which seeks to give subscribers more options across different entertainment needs.
The changes include the introduction of DStv Starter, replacing the former Access package, alongside the Select, Sports, Movies & Series and Ultimate offerings.
For customers, the range provides an opportunity to choose packages according to their preferred content, whether sport, films, series, children’s entertainment or a combination of programming.
The activation placed emphasis on direct customer engagement, allowing subscribers and potential customers to interact with the brand beyond the usual communication channels used to announce package changes.
While the live performances and podcast broadcast provided the entertainment drawcard, the event also served as a platform for DStv to explain its refreshed offerings and engage viewers on the value and content available across the packages.
The Harare Gardens activation forms part of the broadcaster’s wider efforts to connect its products with audiences through live experiences and community interaction.
For the hundreds who attended, the weekend event offered a combination of music, entertainment and an opportunity to explore what the new DStv package line-up brings to Zimbabwean viewers. –
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