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Econet Wireless has formally launched an ambitious campaign to deploy and upgrade up to 1 000 base stations across the country over the next 12 months as part of its 25th anniversary celebrations.
The listed telecommunications and technology company, the largest firm in its industry category, celebrated its 25th anniversary last week with spectacular branding displays and impressive blue lights lighting the night skies on major buildings in Harare and Bulawayo last week.
Econet Wireless launched its mobile network on July 10, 1998, and was listed on the Zimbabwe Stock Exchange on September 17 of the same year, quickly growing to become a market leader in its telecommunications and technology sector.
The company has been celebrating its silver jubilee using a marketing campaign themed ‘Halo 25, Building Memories Together’, which seeks to engage its customers and celebrate the milestone together with them.
According to the company’s 2022 Annual Report, Econet already had 4 243 base stations, covering 93 percent of the population.
Last week Econet Wireless Zimbabwe’s Group chief executive officer, Dr Douglas Mboweni said the company was committed to continuously improving customer experience.
“We are committed to improving customer experience by providing world-class telecommunications and digital services to all the people of Zimbabwe, and our investment in network infrastructure upgrades is part of that commitment,” he said.
The telecoms firm said the ‘Amalevels Reloaded’ campaign was part of the company’s ‘Hallo 25, Building Memories Together’ celebrations.
“It very much a part of the celebrations. We believe the best way to celebrate this milestone (of the 25th anniversary) with our customers it to do everything we can to improve their customer experience by upgrading the network,” said the company spokesman said.
Econet was founded by its Group Chairman, Mr Strive Masiyiwa, and launched its first commercial services on July 10, 1998.
It was subsequently listed on the Zimbabwe Stock Exchange a few months later and has since become one of the largest businesses in the country.
It has invested billions of dollars in the economy and established itself as well a leader in social impact investment and financial inclusion.
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