Online Reporter
Zimpapers Correspondent
WITH thousands of runners preparing to descend on the majestic town of Victoria Falls on July 6, the Econet Victoria Falls Marathon is once again proving to be more than a world-class athletic event — it’s a celebration of tourism, community, and conservation in one of Africa’s most iconic destinations.
Organisers expect over 5,000 participants from 31 countries to take part in this year’s race, underscoring its growing role as a driver of international travel and cross-cultural connection. With entries already more than two-thirds full, the 2025 edition is shaping up to be the biggest yet.
“What we’re seeing is not just a race, but a global movement,” said Brent Williamson, the marathon’s race director.
“Runners are choosing Victoria Falls not only for the challenge, but for the experience — the beauty, the people, and the cause. This is fast becoming Africa’s must-do destination marathon.”
Williamson also highlighted that hotel accommodation and flights into Victoria Falls are filling up quickly as the marathon date approaches, urging participants and spectators to make their travel arrangements without delay.
“With the surge in international interest, we’re seeing a rapid uptake in local accommodation and flights,” he said.
“Victoria Falls is a small but popular destination, and availability is becoming limited. We strongly encourage runners and supporters to book their travel and lodging as soon as possible to avoid disappointment.”
The 2024 edition drew participants from across six continents — including Australia, Finland, Japan, Portugal, South Korea, the United States, and South Africa — turning Victoria Falls into a buzzing tourism hub. Hotels, restaurants, and tour operators are preparing to welcome another influx of visitors who bring a significant economic boost to the region.
The Econet Victoria Falls Marathon offers four race categories — the 42.195km full marathon, a 21.0975km half marathon, a 21km relay, and a 7km fun run — all weaving through some of the most breathtaking scenery on the continent.
From the historic Victoria Falls Bridge to the wildlife-lined Zambezi Drive, runners are treated to a course like no other.
Organisers have made slight route adjustments this year to improve the flow of runners and enhance safety, especially at points where congestion has previously occurred.
“In addition to refining the course, we’ve placed great focus on preserving the natural beauty of this unique environment,” Williamson said.
“Our sustainability efforts are ongoing — from waste clean-up drives to supporting conservation partners who protect this special place.”
The marathon continues to champion several local causes, including the Vic Falls Anti-Poaching Unit, Greenline Africa Trust, Pristine Society Vic Falls, and Ele-Collection. Funds raised through the event contribute directly to community upliftment and wildlife protection efforts.
Endorsed by World Athletics and AIMS (Association of International Marathons and Distance Races), and run in partnership with the National Athletics Association of Zimbabwe, the marathon stands out as a model of how sport can promote environmental stewardship and economic development — all while showcasing Zimbabwe’s natural wonders to the world.
