Online Reporter
innocent kurira, [email protected]
FOR years, gate receipts have been the lifeblood of Zimbabwe’s top football clubs. However, rising costs and dwindling attendances due to poor performances and uninspiring football has seen big clubs such as Highlanders, Dynamos and Caps United struggling to attract crowds.
The big clubs’ financial troubles are well-known. Just this past week, Highlanders needed businessman Wicknell Chivhayo’s assistance to settle a debt while Dynamos players went on strike over unpaid salaries.
Highlanders has however, fared slightly better in terms of attracting fans compared to Dynamos and Caps United but the numbers are nowhere near what they were in the past.
Dynamos, with their loyal supporters in Harare and Highlanders representing the vibrant Bulawayo community, have long been a source of pride for their respective fans. The clubs must however, innovate if they are to survive the challenging landscape.
Can these clubs once again attract huge crowds to their games such that they can sustain themselves from gate takings? The other alternative is to increase gate charges. While this might seem controversial, several reasons suggest it could be a viable option for the three clubs with the largest followings.
Firstly, ticket prices in Zimbabwean football have remained relatively low compared to the costs of running a professional club. It is US$3 for regular entry and US$5 for selected games. With rising costs of transport, equipment and player salaries, the gate charges are simply not enough to cover these increasing expenses. Football is a product and like any other product as prices rise in the market, the cost of watching a game should also increase. A modest increase in ticket prices could help bridge the financial gap and ensure clubs have the required resources to survive.
An increase in the prices of tickets could enable authorities to improve facilities at stadia.
Improved seating facilities, enhanced security and other modern stadium facilities could result in large crowds attending games. Clubs could also explore introducing VIP packages or premium seating for those seeking a more exclusive experience.
However, increasing gate charges must be approached carefully to avoid alienating fans, particularly those already struggling to raise money to attend matches. A gradual increase and fans engagement could help mitigate any potential backlash. Clubs could also consider offering discounted tickets for students, children and pensioners to ensure as many people attend matches.
