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Major mobility solutions provider Zeda Limited (Zeda) yesterday listed on the main board of the Johannesburg Stock Exchange (JSE) under code ZZD, following its unbundling from Barloworld in November.
In an earlier statement, Barloworld noted that the separate listing would allow it to focus on becoming an industrial processing, distribution, and services company.
Zeda will continue to operate car rental brands Avis Southern Africa and Budget brands, supported by Avis Car Sales — the primary disposal channel for vehicles identified for de-fleeting. Zeda chief executive Ramasela Ganda says its listing is the culmination of three years of “hard work and dedication” to set off the company’s mobility aspirations for Southern Africa.
“As a standalone business, we will be more agile in continuing to anticipate and respond to (operating environment) trends including the current positive changes that we are seeing in mobility and more specifically the changes we are seeing in customer behaviour. Our Avis Budget product proposition is one that is well positioned to leverage these opportunities and drive greater adoption of the usership economy,” says Ganda.
“We foresee a future of usership, where our customers can rent a vehicle from us for a specified amount of time and a set cost.”
Ganda says the company’s ability to leverage its scale and proprietary forecasting abilities make it the “natural partner of choice” for future mobility in the region.
“As the only end-to-end mobility provider offering tailored short-medium-and long-term car rental and vehicle fleet leasing services in Southern Africa, Zeda has created a holistic and modular offering, able to meet customer requirements from driven services to leasing extra-heavy commercial vehicles as needed,” it adds. — Moneyweb.
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