Chronicle Editor
Sikhumbuzo Moyo, Senior Sports Reporter
ZVISHAVANE side FC Platinum have partnered with La Liga side Real Betis in a move that will help the three-time Premier Soccer League champions through skills and knowledge transfer.
“It’s 100 percent on track, but we will be releasing further details through a press release on Monday so until then we won’t be saying much,” said FC Platinum spokesperson Chido Chizondo.
Early this year Real Betis, in line with its strategic plan to expand its brand, methodology and club values around the world, launched the first Betis Football School in Harare, the first such programme on the African continent, providing hundreds of young people with an elite football education programme.
“Real Betis is attracting greater interest from outside of Spain and this contributes to expanding our brand through football.
“We want to transmit our values, our colours, our ways of working, everything that represents Betis, into a methodology with which all of our youth teams work,” Ramon Alarcon, Real Betis general business director told goal.com.
Founded in 1907, Real Betis uses the 60 000-seater Estadio Benito Villamarin as its home ground. Former Manchester City manager Manuel Pellegrini is the club’s head coach, and he guided them to a sixth-place finish in the La Liga last season.
The club has developed its international expansion projects with the launch of different football projects around the world.
Its training programmes are operational in Reno, Fresno and Lemoore (United States), Mexico City, Toluca, Monterrey, Guadalajara (Mexico), Fez (Morocco), Wenzhou (China) and in Zimbabwe.
The complications of the pandemic have not stopped the internationalisation of the club. The club chooses the markets to enter based on carefully established criteria.
“First of all, we consider the growth that LaLiga has had in that territory, as we are going to work side by side with the competition.
Another very important characteristic is the audience and the number of followers that we have through our social media platforms,” Alarcon said.
Online Reporter