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Maurice Kambukwe
BULAWAYO-based hip-hop artiste, Mike Kata, affectionately known as Mr Kata, says he is overwhelmed by the response hea��s receiving on his second album, Fife Street, released last month.
In just a single month, the rapper has sold over 300 copies, something he did not witness in his debut album Naked Truth.
a�?I am overwhelmed by the response my second album is receiving. It shows that people appreciate my music. In my debut album I sold only 200 copies the whole year but with Fife Street within a month I have sold 300 copies ,a�? said Kata.
While piracy has always been the factor that hits local artistes, Kata said his marketing strategy for this album had helped him realise satisfactory sales.
a�?You cannot beat piracy, soon enough it will be circulating all over WhatsApp, but since the album is just a month old, we have been maximising on selling the album as hard copy for just $3. We have also used WhatsApp to sell single tracks in the album which are going for 80 cents,a�? explained Kata.
The 10-track album features some notable names in the music industry such as Mzoe 7, Blazey Boi, Pronix and other upcoming artistes.
a�?Ungakhali featuring Pronix and Zunguza featuring Mzoe 7 are some of the tracks that people should look out for,a�? said Kata.
derick.khumalo