Flowers for the dead: Artificial alternatives turn thriving industry into a dying business

FOR over two decades, one resilient woman named Dudu Khabo has been selling burial flowers to residents of Bulawayo and she continues to do so in a world where the demand for these symbolic arrangements is fading due to the emergence of artificial alternatives.

For the past 24 years, Dudu Khabo has been the go-to person for grieving families in need of floral tributes for burials. Her trading space, located in the heart of city, was once a bustling hub of activity. However, Khabo now finds herself lamenting the waning interest in her products.

“Things just aren’t blooming the way they used to. People used to come here with a purpose, knowing they could sell these flowers and make a decent profit, but now, they simply sit and hope for customers, uncertain if they’ll even return home with money,” Khabo said, reflecting on the changing times.

Khabo’s passion for her business extends beyond mere monetary gains. She takes pride in offering solace and comfort to those in mourning. When customers come to purchase flowers for a burial, Khabo goes above and beyond to console them, reminding them that losing someone doesn’t mean the end of the world.

“Flowers hold a significant symbolic value during difficult times. I try to convey to my customers that even in the face of loss, life continues. I put myself in their shoes and feel that pain they are feeling in that particular moment so that I click with them. These flowers are a way to honour and remember loved ones, and I want to ensure that message comes through,” she said.

In an attempt to combat the declining interest in traditional burial flowers, Khabo and those in the burial flower sales have decided to diversify their offerings. They have embraced the use of artificial flowers, recognising their longevity and resistance to decay compared to their natural counterparts.

“Artificial flowers are a practical solution to the problem we face. It’s disheartening to see beautiful flowers wither away after a short time. By offering artificial options, we can provide our customers with a lasting tribute that won’t fade or deteriorate,” said Khabo.

At the tender age of 18, Khabo embarked on a beautiful journey, blossoming as a young entrepreneur, and immersing herself in the enchanting world of burial flowers. As she grapples with the changing dynamics of the burial flower industry, she remains a steadfast pillar of support for those in grief. — @TashaMutsiba