Mthabisi Tshuma, [email protected]
Gwanda-based musician Kay_Kid Umfanomsotho is gearing up for a transformative year in 2024 as he wants to improve his brand.
Among his notable strategies is a focus on enhancing his visual presence by producing videos for several of his released tracks.
“I have together with my team outlined various plans for the year including the production of music videos for our released tracks. We’re set to shoot visuals for songs like Ipata pata with LA Beatz; Ngikuthandile with Dumo Moyo and Ngfuna wena my Lavo with Zagoe Radge, Jaydee the poet and Khoi Khoi. We also have Amagama with Cherry plum + Reilo Viekk and Ngimtholile featuring Fab G Mshanakagogo and my favourite song I did with Khwezi titled Uzongdinga. It’s going to be a busy year.”
Buoyed by the past year’s success, Kay_Kid Umfanomsotho is working on transforming his brand into a business entity. He plans to unveil a new design for Kay_Kid Umfanomsotho T-shirts, aptly named #TheBasotho apparel. He is also set to launch an APK car wash featuring his face as the brand ambassador.
Reflecting on the achievements of 2023, Kay Kid Umfanomsotho said he had many shows in November and December where he performed for diverse audiences at different venues.
Highlighting his networking achievements he said: “I had the opportunity to visit South Africa and meet prominent figures in the African music sector such as Siya Ntuli, Mandla (DJs Production), LA Beatz and Mduduzi Ncube. We also collaborated on a recording with LA Beatz.”
Kay_Kid Umfanomsotho said he also seized the chance to perform for Chief Azwindini from Muvhango and Tinashe Mugabe, the DNA man. On Christmas, he performed alongside Big Zulu at the Filabusi Christmas Day event. – @mthabisi_mthire.



