Online Reporter
Good morning and welcome to our live coverage from the Exhibition Park in Harare, where the country’s premier agricultural showcase, the Zimbabwe Agricultural Show, has officially roared into life.
We will be bringing you the sights, sounds and key developments from the show as exhibitors showcase their products, services and innovations.
The 116th edition of the show brings together around 640 exhibitors, representing a 4.4 percent increase from last year, with all exhibition halls fully subscribed.
This year’s showcase is running under the theme, “Powering Growth: Where Agriculture, Technology and Commerce Converge,” highlighting the critical role of innovation and technology in driving Zimbabwe’s agricultural sector and the wider economy.
The show runs until Saturday, with Namibian President Netumbo Nandi-Ndaitwah expected to officially open the event later during the week.
Stay with us for live updates and more from the 116th Zimbabwe Agricultural Show.
Growing participation at Agric Show
ZAS CEO Mr Gunundu said the increased participation reflects growing confidence in the show as a platform for business, innovation and market access.
He said the growth also demonstrates the continued appeal of the show to both local and international exhibitors.
“ZAS 2026 has registered strong growth in the number of exhibitors, rising from 630 last year to 640 this year,” he said.
“New exhibitors stand at 86, representing a significant 13,4 percent of all exhibitors. This is a clear indication that there is growing interest in the Zimbabwe Agricultural Show.”
The show has also recorded an increase in foreign participation, with foreign exhibitors now accounting for 18 percent, up from 11 percent last year.
Mr Gunundu said the increase in international participation will provide visitors with an opportunity to interact with exhibitors from different markets while gaining exposure to new products, technologies and ideas.
“Foreign exhibitors have gone up from 11 percent last year to 18 percent this year, which is very encouraging,” he said.
“This growth in foreign participation brings diversity to the show and creates opportunities for knowledge sharing, business linkages and exposure to international products and innovations.”
Energy and excitement as carnival atmosphere engulfs ZAS
The atmosphere at the Zimbabwe Agricultural Show is nothing short of electric, with the Exhibition Park in Harare buzzing with activity as thousands of people make their way through the showgrounds.
From the colourful displays and lively music to the steady stream of visitors exploring the various stands, there is a palpable sense of excitement in the air.
The showgrounds have been transformed into a hive of activity, with exhibitors showcasing everything from agricultural machinery and technology to food products, livestock, financial services and locally manufactured goods.
The sights, sounds and aromas of the exhibition create a distinctly carnival-like atmosphere, with something to capture the attention of visitors of all ages.
Families are also making the most of the occasion, with children enjoying the entertainment and attractions while adults explore the latest products, innovations and business opportunities on offer.
Everywhere you turn, there are conversations, demonstrations, performances and people eager to experience what this year’s show has to offer.
The Zimbabwe Agricultural Show is a place where farmers, businesses, innovators and members of the public come together — creating an atmosphere that is as much about celebration and entertainment as it is about agriculture and commerce.
The 2026 Zimbabwe Agricultural Show gets underway as a procession marches through Harare’s Central Business District, marking the official start of this year’s edition.
Agriculture, innovation and enterprise take centre stage
Scenes from the opening day of the Zimbabwe Agricultural Show, where farmers, businesses and key stakeholders are showcasing a wide range of products, services and innovations.
The showgrounds are buzzing with activity as exhibitors engage with visitors, displaying agricultural produce, machinery, technologies and solutions aimed at driving productivity and economic development.
The event also provides a platform for farmers and entrepreneurs to connect with markets, explore new technologies, share knowledge and create business opportunities, while allowing members of the public to experience the diversity and innovation within Zimbabwe’s agricultural sector.
