Ideas emerge at Impact Music Conference

Tafadzwa Zimoyo Entertainment Reporter
Music plays a pivotal role in people’s lifestyle as it can change the world too. The Harare International Festival of Arts has included a music conference workshop which will find ways on how music and technology meet.

Dubbed, ‘Impact Music Conference’, is a platform to discuss, act, share, learn and understand that space where technology meets the music industry.

It is scheduled to take place today at Hypercube in Belgravia at 1100hrs with participants drawn from different countries and local acts.

Participants include Walter Wanyanya, Emeline Wraith, Phiona Okumu, Emmanuel Mwanyongo, Tehn Diamond, Nic Burger, Alexis Botaya, Manifest, Teju Ajani, Virgine Burger and Yoel Kenan.

The music sector is in the midst of a digital revolution with the way in which people create, engage and consumer music is continuously evolving.

The conference is expected to bring together with some of the leading thinkers and doers in the technology and music space.

In an interview with one participant from Malawi, Emmanuel Mwanyongo said it is true that music is important because it helps you express yourself in ways that you can’t with normal talking.

“I have a music tech project that would help artists generate revenue from selling records in Southern Africa.

“I am looking forward to present it to many so that we can change the world with technology and music,” he said.

He said would be presenting on ‘Emerging Ideas’.

“I am arts and culture enthusiast, journalist and an aspiring entrepreneur. I’m in Harare to make a pitch at the inaugural Impact Music Conference at this year’s Hifa.

Mwanyongo, a first time Hifa attendee said so far so good with Harare.

“Harare is a beautiful city and I’m loving it so much. I wouldn’t mind living here because the people are so friendly,” he said.

The conference has been organised by the African Music Development Programme an initiative funded by the European Union and UNESCO.

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