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Ivan Zhakata, Herald Correspondent
There is need for urgent investment in African air connectivity to boost intra-continental travel, which will in turn boost the tourism sector, Tourism and Hospitality Industry Minister Barbara Rwodzi has said.
The tourism sector’s full potential, she warned, will not be realised without robust intra-Africa travel networks.
The minister was speaking at the second UN Tourism Summit for Africa and the Americas in Livingstone, Zambia.
She said Africa must act decisively to capitalise on tourism as a driver of economic growth, especially amid climate-related challenges in agriculture and volatile mining markets.
“Tourism is the industry of the future,” she said.
“Africa must prioritise investment in national airlines and regional air links if we are to grow our economies and cushion ourselves against global shocks.”
Held under the theme, “Advancing resilient tourism through connectivity, investment, and skilled workforce development”, the summit brought together ministers, Government officials, industry leaders and experts from across both continents to chart the future of a more resilient and inclusive tourism sector.
Minister Rwodzi said Zimbabwe is making significant strides in tourism infrastructure under the leadership of President Mnangagwa, pointing to the modernisation of Robert Gabriel Mugabe International Airport, Joshua MN Nkomo International Airport and the Victoria Falls International Airport.
“Victoria Falls Airport has become the largest aviation hub in the KAZA region,” she said. “It is strategically positioned to handle large aircraft bringing tourists into Zimbabwe and neighbouring countries, boosting regional integration.”
On visa policy, Minister Rwodzi said Zimbabwe had a cautious but flexible approach and called for reciprocity in visa agreements to ensure mutual benefits.
In a meeting on the sidelines of the event, Minister Rwodzi engaged UN Tourism Secretary-General Mr Zurab Pololikashvili to discuss the upcoming African International Academy for Culinary Arts — a flagship project under the patronage of First Lady Dr Auxillia Mnangagwa.
Meanwhile, Zimbabwe is also making waves at the World Travel Market (WTM) Africa 2025 underway in Cape Town.
Leading a delegation of 15 tourism players, Zimbabwe is actively promoting its top destinations and hidden gems such as Kariba, Mana Pools and the Eastern Highlands.
Interest at Zimbabwe’s stand has been brisk, fuelled by excitement around the upcoming Sanganai/Hlanganani/Kumbanayi World Tourism Expo, set for the first time in Mutare in September. “Buyers are looking for fresh, off-the-beaten-track experiences, and Zimbabwe is perfectly positioned to deliver,” said Minister Rwodzi in a telephone interview.
A notable trend this year was the strong presence of Nigerian buyers, signalling growing West African interest in Southern African destinations. As WTM Africa continues, Zimbabwe’s team is optimistic about converting leads into long-term partnerships.
“Our message is clear — Zimbabwe is open, ready, and committed to offering world-class experiences,” said Minister Rwodzi.
With a clear strategy focused on connectivity, investment and skills development, Zimbabwe’s tourism sector looks poised for an exciting and sustainable future.
Peter Tanyanyiwa
Online Reporter