Italian agro-firms eye Zimbabwe market

Business Reporter
Italy’s leading fertiliser manufacturer, Puccioni Fertilisers, wants to introduce a range of products on the Zimbabwean market as part of wider plans to penetrate the Southern Africa market. Puccioni Fertilisers representative to Zimbabwe Mr Fortune Fernando said they launched their products at the just ended Harare Agricultural Show and the Ministry of Agriculture has since approved them.

“We have so far introduced seven types of the fertilisers in the country and we have conducted some trials in conjunction with the Ministry of Agriculture with our N Force brand, which is the same as Ammonium Nitrate (AN) in Zimbabwe proving to be the most effective,” he said.

Mr Fernando said that at the moment they are targeting commercial farmers in the country’s natural regions one and two.
Meanwhile, giant Italian food processing company Sint Technologie is also planning to invest in the country.

The company’s general manager (export and international projects), Dr Charles Dadie Dago, who was recently in the country to conduct a feasibility study of the domestic market, said the company was keen in bringing in equipment for vegetables and fruit processing.

Dr Dago expressed confidence in the economic environment, saying Zimbabwe, whose retail shops are flooded with imports mostly from neighbouring South Africa, could create employment by investing in cutting edge value addition technologies.

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