adminIvan Zhakata
Herald Correspondent
Journalists in Harare yesterday participated in a workshop on data and multimedia reporting aimed at enhancing the way they tell their stories and the methods they use to verify them to ensure that they are factually accurate.
The Zimbabwe Union of Journalists (ZUJ) organised the training to empower journalists in effectively communicating with the public.
Speaking at the training session, media professional Vincent Kahiya emphasised the importance of multimedia content creation.
He highlighted the collaborative nature of multimedia, where all media platforms work together to create a unique and marketable story.
“Multimedia is about crafting compelling content that people want to read and engage with,” said Kahiya.
“Media outlets need to plan their content strategically to ensure modern storytelling. This might involve adapting print content for radio or other platforms.”
Kahiya also stressed the significance of meticulous story planning and news gathering. He discussed the benefits of content management systems for journalists to manage their stories and Google analytics as tools for editors to track content performance.
Mr Admire Masuku, a media lecturer at Harare Polytechnic, emphasised the audiences’ freedom of choice in multimedia journalism.
“Readers should be able to access information in their preferred format, be it text or video,” said Mr Masuku.
“However, crafting successful multimedia stories requires collaboration and specific skill sets.”
The workshop equipped journalists with the tools and knowledge to deliver rich and more engaging content to diverse audiences.
Online Reporter