The company’s managing director Mr Ngoni Mazango told Business Chronicle on Wednesday that installation of equipment at the plant was almost complete although a few items were expected in the country in the next few weeks.
Some of the plant accessories were being sourced from South Africa.
“We are hoping to commission the second production line at the end of April. At the moment we are waiting for a few items (equipment) from outside the country. But I can safely say the commissioning of the line is now at an advanced stage,” he said.
The commissioning of the new plant would see the firm producing another 60 000 loaves of bread a day.
About $2 million has been invested into the firm’s second production plant with some of the funding being sourced from local financial institutions.
Installation of the plant started in 2010 and was earmarked for completion in November the same year.
However, the plant could not be installed within the targeted time limit because there were other internal issues that needed urgent attention.
The second production unit is one of Lobel’s many projects lined up by the company.
Since 2006, as part of their growth strategy initiatives, the confectionery and bread producer has been rolling out retail outlets countrywide.
The firm began its operations in Zimbabwe between the late 1940s and early 1950 when the Lobel brothers ran it.
In 2002, a consortium of local entrepreneurs came together and bought Lobel’s Bread in Harare and Bulawayo.



