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From April, DStv will feature AfricaMagic Entertainment, AfricaMagic Family and AfricaMagic Movies
The two AfricaMagic channels deliver original stories, dramas, series and talk shows which capture the diverse imagery, culture and thinking of the continent.
First launched on DStv nearly a decade ago, M-Net’s pioneering AfricaMagic channels have grown to become the home of great African storytelling, music and entertainment.
She said this has stimulated phenomenal growth and interest and has inspired M-Net to further expand its AfricaMagic channel offering to meet its viewers’ increased demand for content made in Africa for Africa.
“Big Brother, Jacob’s Cross, Tinsel and 53 Extra, are just some of the shows that audiences have rated highly,” she said.
She said the programmes were previously shown on the M-Net Africa channel, but they were increasing their range of AfricaMagic channels and moving these programmes to an exciting new AfricaMagic branded channel.
“This is in fact the ideal home for them, where they will become part of a homegrown brand that viewers have themselves made one of the biggest names in Africa.
“This will take place at the same time as the re-organisation of some of the channels on DStv — so the timing is perfect,” Alabi said.
She said the focus for the M-Net channel will be to showcase predominantly international movies and series while the AfricaMagic channels are the ultimate destination for anyone eager to view African programming.
“We made this decision for a variety of reasons not least the fact that research indicates that these programmes are widely viewed when scheduled on the AfricaMagic channels.”
“We are taking all the African content available to us and packaging it into new specifically designed channels which together will form a comprehensive African TV viewing line-up,” said Alabi.
Alabi thanked their suppliers who have supported AfricaMagic, saying, “this AfricaMagic expansion is also a tribute to their talent and faith in us.
“We are fortunate to partner with professionals who recognise that many African businesses are forging bold futures, futures that they too will benefit from in the long-term.
“So we want to salute them because, together with our viewers, they are bringing the African legacies of community and storytelling into a new era.”
Alabi said they were optimistic about the future and they know there is a lot of work to be done to make these channels really live up to their full potential and they were determined to do so.
“Our motto is that we want to make programming and channels that speak to the African heart,” she said.
Online Reporter