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Health Reporter
THE National Blood Service Zimbabwe (NBSZ) is harnessing the power of social media to educate the public and dispel myths surrounding blood donation.
The campaign, which was recently aligned to Women’s Month, emphasises the critical role of blood donation in supporting women’s health.
NBSZ chief executive officer Ms Lucy Marowa said social media offered a platform to directly engage the public and educate them about the importance of donating blood.
“In today’s digital age, social media has become a powerful tool for reaching a wider audience and disseminating essential information. By using this platform, NBSZ can effectively engage the public and address common misconceptions and concerns related to blood donation,” said Ms Marowa.
The social media campaign aims to break down myths about blood donation, explain the donation process clearly, and highlight the significance of regular donations for maintaining sufficient blood stocks.
It also underscores that donating blood is a tangible way to support women facing complications during childbirth, battling cancer, and other health challenges.
Ms Marowa said NBSZ’s efforts served as a call to action for Zimbabweans to donate blood and contribute to a more compassionate society.
“At NBSZ, we were proud to honour the spirit of Women’s Month by highlighting the critical importance of blood donation in supporting women in childbirth and those battling cancer and any other ailments,” she said.
According to research by the WHO, severe bleeding after childbirth, called in medical terms postpartum haemorrhage, is the leading cause of maternal mortality worldwide.
Bongani Ndlovu
Online Reporter