New label launched

Peter Tanyanyiwa Arts Correspondent
Joining Forces with Kings recently launched JFK clothing line label and a media company that specialises in video filming and photo shoots in Borrowdale.

The organisation, which is mainly headed by young people, said their main aim is to help develop the country by creating more jobs for the youths and make things better in the near future by helping the ones who do not have access to basic needs that they cannot afford.

The youthful outfit is trying to attract many investors and convince them to invest in JFK through their innovative ideas that can benefit the nation at large.

“JFK means ‘joining forces with the kings’ so basically it means everyone one is welcome because we are all kings,” said Kevin Kay Lamar, JFK co-founder

“We are all about creating and capturing moments, looking at it life is all about memories because time flies so we try to make the good moments stay with you for infinity through our photography and video of good memories we live for and we create, for example weddings, graduation ceremonies and parties.

“We plan all that and, of course, we use the help of other kings to make your event a special one, we work together with Torro Entertainment and Tropical sound they help us make you memories be worth remembering.

“This is a people’s project so every event that happens motivated us to come up with JFK media because we want to capture your moments and thereby creating history through the images and video we cap- ture.

“Because of the great moments we capture, we saw it necessary to launch a clothing line, our name makes you feel good about yourself, so wearing our clothing line will make you feel, act, and think like a king because you will be a king.

“We have a website JFK Media, Facebook page and an Instagram account too, which goes by the name JFK Media.

“Words to other youths or other people, bring your dream to reality, we all have dreams and by bringing your dream to reality you will find it easy because you will be doing something you are passionate about.”

The Government has always urged young people to embrace their entrepreneurial skills and not just look for employment but create it for the betterment of the nation hence this initiative by JFK is likely to receive overwhelming approval.