Online Reporter
Mukudzei Chingwere
DIVERSIFIED media group Zimpapers acting chief executive officer Mr William Chikoto has underscored the importance of continuous marketing and brand visibility, even for long-established companies.
Speaking after the announcement of a partnership between Zimpapers and Delta Corporation on the “Share a Coke” campaign, Mr Chikoto said Delta remains a model example of how consistent promotion keeps brands relevant in a competitive market.
“Delta is one of our top partners,” said Mr Chikoto.
“We do business with them across all our platforms, including our printing and packaging arm, Natprint.
They have supported us for many years, and today we’re excited to receive this personalised branded Coke, which truly connects with us.”
Mr Chikoto commended Delta Corporation for its unwavering marketing efforts despite its dominance in the local beverage industry.
“Even though they are a top brand, they continue to market themselves across our platforms,” he said.
“Coca-Cola is recognised globally, yet they keep themselves top of mind through excellent marketing strategies and consistent product quality.
“Despite being the number one beverage in the country, they never stop pushing their brand.”
Delta Beverages expressed satisfaction with its ongoing collaboration with the media giant.
Corporate Affairs general manager Ms Patricia Murambinda said the partnership has yielded significant benefits for the company.
“What we really like about Zimpapers is their diverse range of media platforms through which we can communicate,” said Ms Murambinda.
“They offer online, printand electronic channels, all of which have greatly helped us in driving our brand campaigns.”
Ms Murambinda added that the market response to the “Share a Coke” campaign has been overwhelmingly positive and continues to resonate strongly with their target consumers.
