OK Grand Challenge: All roads lead to Borrowdale Racecourse today

Herald Reporter

ALL roads lead to Borrowdale Racecourse in Harare today for the OK Grand Challenge Promotion.

This year’s event was launched in April.

It is running under the theme, “OK Grand Challenge, Where the Nation Shops and Saves”.

The promotion, which boasts a prize pool valued at over US$1 million, brought together more than 40 household Zimbabwean brands in a grand display of retail solidarity.

In a statement this week, OK Zimbabwe said despite a challenging year for formal retail, the OK Grand Challenge had stood resilient, offering hope, joy, and opportunities to countless shoppers.

OK Zimbabwe marketing director, Mr Stanley Meck, said: “With a purse valued at over US$1 million and supported by over 40 different household Zimbabwe brands, the OK Grand Challenge has held its own against a tough year for formal retail business.”

This year, the challenge expanded its reach by including OK Mart for only the second time since the promotion’s inception, bringing the total number of participating outlets to 60, up from the traditional 52.

According to the rules, shoppers who spend US$10 or more at any OK Store or US$100 or more at OK Mart, automatically qualify to win an array of prizes including cars. This year’s promotion is set to break records with 50 vehicles up for grabs, including the grand prize, a Ford Ranger XLT double cab.

Mr Meck emphasised the company’s dedication, saying: “The fact, that together with our suppliers, we are able to mobilise prizes worth US$1 million in a tough year for retail, shows that we don’t pay lip service to deliver value to our shoppers, we actually put our money behind our promises.”

The OK Grand Challenge is also committed to giving back to the community.

As part of this year’s promotion, OK Zimbabwe will be donating a charity car to Bulawayo’s Emthunzini Wethemba Children’s Home, underscoring their commitment to social responsibility.

With 82 years in the retail business, OK Zimbabwe is the nation’s largest and most diversified retailer, operating over 73 stores, including 53 OK stores, nine Bon Marche’s, eight OK Marts, and a standalone liquor store.

“For many, the OK Grand Challenge is more than just a promotion; it is a celebration of Zimbabwean resilience, community, and the collective pursuit of joy and savings,” said OK Zimbabwe.