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Simbarashe Mudzivo Entertainment Reporter
Information, Media and Broadcasting Services Minister Professor Jonathan Moyo has ordered radio presenters to stop doing voice-overs for commercials because it is unprofessional.
Minister Moyo made the remarks while touring AB Communications, the company that owns Zi-FM Stereo and Mighty Movies this week.
“Why should deejays provide voice-overs for commercials? There is a rule in broadcasting that you should not use your deejays for marketing. If it’s not a law, we will make it a law,” said Prof Moyo.
He said the listeners should be able to know when the presenter was joking on air or when they are saying something serious.
“Imagine during a show you hear a deejay doing a commercial for this company and the next minute you hear the same deejay marketing a different company.
“Listeners must be able to know when the deejay says something serious like a fire has broken out. You cannot have the same deejay being a zillion people at the same time.
“Deejays must not provide voice-overs. Artistes can do so, but not deejays.”
Most radio presenters were getting extra income from doing commercials.
Online Reporter