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Sophia Chese Arts Correspondent
South African Idols judge and managing director of Universal Records South Africa, Randall Abrahams who was supposed to present an award at the recent Zimbabwe Music Awards proved to be “too expensive” for the organisers, an official has revealed.
Randall was supposed to come together with CEP South Africa who are involved in the project management of the South African Music Awards, (SAMA) and they also failed to attend this years’ edition of ZIMA after they had promised to come and assist the organisers.
The crew was supposed to work closely with the Zimbabwe Broadcasting Corporation.
In an interview ZIMA founder and Chairman Joseph Nyadzayo said they did their best to try and bring the South African crew but failed since what they asked for was too much for their pockets.
“We really wanted Randall and the guys from CEP to be here as we had planned. They had promised to come but at the end we find out that what they wanted in return was too much.
“The money they asked for was almost $70 000 and surely we could not afford it. We just decided to go on with the programme without them,” he said.
Asked if the event lived to expectations, Nyadzayo said it was below the standard they wanted as organisers.
“I can say it was not even half of what we expected. We lacked the resources and we are just appealing to everyone starting with the media to the corporate world. I feel we really need to do something for these artistes.
“Many would agree with me that they deserve the recognition and honour,” he said.
Online Reporter