SA designer to dress Tia

officer of Red Lion Pim Pin – will dress local rhythm and blues diva Tia in all her videos as well as shows.
Tia – real name Portia Njazi (pictured) – is currently basking in the glory of her second album “Euphoria” that was launched in the capital recently.
TC and his team were recently in the country scouting for local talent and were impressed by Tia’s music, and chose her as the brand’s ambassador in Zimbabwe.
“We identified some local artistes and Tia is one of them.
“She will be the brand ambassador of the label in Zimbabwe and we are going to dress her in all her projects which will include shows and videos,” said TC.
Some of the brands that Tia will dress include the Red Lion Pim Pin caps and T-shirts, among a host of other merchandise.
“Caps and T-shirts are aimed at replacing the products from the United States that are often written New York or LA, and replace them with our own like Soweto, H-Town and other African cities.
“The motivation behind this idea is to educate youths on their roots and that wearing something written LA or New York does not make a statement about being African.
“This concept is basically about going back to where you came from and expressing pride in being African. It is a way of marketing African tourism, because when people see you then automatically know where you come from,” said TC.
He revealed that they were going to launch the products in Harare at the end of this month, an event where Tia and various other artistes from South Africa are expected to perform.
“We are launching the products in Harare end of this month where the artistes including Tia will be dressed in the fashion, he said.
Tia rose to prominence with her single “Boy You Got To Know” released in 2003.
She then followed this up with her first studio album, “Spice It Up” in 2007″ which saw her winning the Best Female Artiste in the Zima awards the same year, among other accolades.