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Online Reporter
Sasai Money Transfer, a business of Cassava Technologies has partnered with Airtel Money to expand its free remittances to more African markets.
The zero fees initiative, which was first launched in May 2024 by Sasai Money Transfer in partnership with Econet in Zimbabwe, is now being expanded with Airtel Money starting with Uganda, before spreading to other high-traffic remittance Airtel markets such as Ghana, Malawi, Nigeria, Kenya and Zambia.
The offering eliminates remittance sending fees for users of the Sasai Money Transfer service in the United Kingdom and South Africa who send money to family and friends in Uganda. The partnership with Airtel Money Uganda ensures that the recipient also enjoys similar benefits by cashing out their funds for free from their Airtel Money wallet.
Sasai Money Transfer and Airtel Money say the initiative is an end-to-end customer proposition offering improved access and affordability to both the sender and receiver.
Airtel Mobile Commerce Uganda Limited managing director Mr. Japhet Aritho said: “We have partnered with Sasai Money Transfer on their innovative initiative that aligns with our agenda of ensuring financial inclusivity for all Ugandans.
“This offer brings even more value to our customers, coinciding with our big consumer promotion, Vroomula Amajja, which offers customers a chance to win daily cash prizes, weekly Boda-Boda prizes, and a Toyota Rav4 Hybrid by simply receiving remittances into their Airtel Money wallet.”
Sasai Money Transfer’s forerunning partnership on zero fees with Econet’s EcoCash, Zimbabwe’s largest mobile money operator, has proven to be a resounding success.
The zero-fee offer has become very popular with senders in the UK and SA, offering relief from the often-exorbitant remittance fees in the market.
Sasai Fintech CEO, Mr Darlington Mandivenga said: “The partnership with Airtel Money Uganda offers an important avenue into one of Africa’s largest remittance markets.
“As Sasai, this is where we want to be, ensuring we reach as many people as possible and ultimately leave no African behind.
“We are in a competitively unique position where we have been able to utilise our source market assets, operational efficiencies, and group synergies while collaborating with like-minded partners such as Airtel Money to deliver innovative offerings.”
Online Reporter