Chronicle Editor
OK Zimbabwe celebrated the Heroes’ holidays school break season with an engaging “Heroes, Write and Win” competition, aimed at encouraging kids of school going age to write stories about their living heroes and heroines.
The writing competition commenced on 14 August to 8 September with over 500 letters received in the same period. Seeing the business engaging in such heart-warming initiatives, brings to life the fact that they are truly a “people business.”
Story telling is a powerful way in which humans can express themselves. They can show their deepest emotions through pen and paper. It was a beautiful experience to hear different kids telling stories of the people they look up to the most, the people and figures who bring meaning to their lives.
The competition was run in such a way that, the kids would write, visit a store and drop their physical handwritten letter at any OK or OK Mart store near them.
They also had an opportunity to post their stories on the OK and OK Mart Facebook pages with the help of their parents and or guardians. Each single week, the letters would then be read out live on radio and a winner was selected.
When brands chose to be responsible enough, they can bring endless smiles on the faces of their customers. OK Zimbabwe, carries a purpose, which is “to make happiness tangible by planting smiles on the employees, customers, suppliers, shareholders and the communities that they operate in.”
This could be clearly seen in action as many kids walked away with congratulatory hampers after being rewarded for telling their most authentic stories. The business indicated that they would love to run this initiative on a consistent basis in different ways that engage the kids of school going age. Equally so, this initiative was quite engaging to the parents and guardians of the kids.
OK Zimbabwe, has been on a drive to impact communities and customers in more ways. Just recently the Zimbabwe Stock Exchange, listed entity opened the “most beautiful store in Zimbabwe” at Megawatt complex in Marondera.
The store becomes the second Bon Marche branded store to open outside Harare after the first one which operated in Bulawayo had been closed down.
We definitely would love to see more impactful work coming through from these businesses, as a way to enrich the lives of the customers that they serve.
Online Reporter