Langalihle Mhiti
Zimpapers Arts, Entertainment Hub
PROMINENT social media commentator and influencer Tawona Shadaya has warned upcoming musicians that fame can be short-lived, urging them to prepare for life beyond their current success.
Shadaya, a former meme creator known for his outspoken views on social issues and popular culture, said musicians should not mistake temporary popularity for a lasting career, warning that the industry could move, leaving them behind.
“I have watched many artists come and go. I always tell them that music gives you five years at most when you are at the peak of your popularity,” he said.
He challenged musicians to use their peak years wisely by building a foundation that would sustain them when public attention eventually shifts to new performers.
“Those five years should be used to prepare for the rest of your life. There are exceptions who last more than five years, but it takes more than talent. You need discipline, unwavering loyalty from the people around you, and good management,” Shadaya said.
His remarks serve as a warning to young performers enjoying growing popularity, particularly in an industry where social media trends, streaming platforms, and changing audience tastes can quickly influence an artistes’ fortunes. Shadaya also urged younger musicians to take advice from experienced industry players seriously, saying guidance should not automatically be interpreted as jealousy.
“When we advise you, we are not jealous. We want you to avoid struggling in the future,” he said.
However, he acknowledged that advising younger musicians can be difficult, especially when those receiving the advice believe they are making more money than the people offering it.
Drawing comparisons with older generations, Shadaya said musicians who once enjoyed recognition and opportunities, eventually lose their prominence as the industry evolves.
He particularly pointed to Zimbabwe’s dancehall scene, arguing that the current crop of Zimdancehall artistes risks repeating the mistakes of earlier performers if they assume their dominance will continue indefinitely.
