Shot in the arm for Nestle Zim

2012.
Nestle Equatorial Africa region head of marketing Mr Pierre Trouilhat said this at the launch of the company’s new products in Harare this week.
“From 2010 to 2012, Nestle will invest US$1 billion in Africa as capital expenditure. US$162 million is earmarked for equatorial Africa and coming to Nestle Zimbabwe is a significant US$27 million,” he said.
The launch of the new Maggi products follows an announcement by Nestle South African chief executive Mr Paul Bulcke last year that the company would spend US$141 million in boosting production in Africa.
This is aimed to increase its market share and boost emerging market sales to 45 percent from the current 35 percent.
The new product “Maggi rich flavours” is a range of powder seasonings in three flavours.
Mr Trouilhat said the products they launched would also be exported to countries within the sub-region, taking into regional trade opportunities offered through Sadc and Comesa treaties.
He added that Nestle has brought meaningful value to the society by offering nutritious products under its world-renowned brands, sourcing raw materials locally, creating employment and participating meaningfully in the social development of the country.