Student designer makes a mark in fashion world

THE field of fashion in Zimbabwe has generally been the least pursued with fashion fanatics, socialites and celebrities wearing foreign labels.
Of late, however, fashion in Zimbabwe and Bulawayo in particular, seems to be growing with local labels such as BlinqXclusiveJewellery, Shadow by Sdumiso, Rebellious Klothing, Clix Clothing and Tripple L and Listo being released as local designers fiercely push to make a mark in the fashion and clothing sector.

Notable among those that are pushing for the recognition of local fashion designs to be at par with international trends is talented Immaculate Kwashira.

Studying Fashion and Designing at Chinhoyi University of Technology, she stunned people with her striking groom’s wear designs at a fashion show that was held at the National Art Gallery in Bulawayo last weekend.

In an interview with Sunday Leisure, the 23-year-old said she was ready to conquer the fashion industry, stating that even though the industry continued to suffer heavily from lack of investment, it would soon be recognised.

“The fashion show which was also a school exam, has been an eye-opener to me that I am able to do more in the fashion industry in the  coming years. I am certain that I am ready to take on the fashion industry and present my skills to the whole of Zimbabwe,” said Kwashira.

“Of course, the industry continues to suffer in terms of investment but I am sure with the work that we as designers are putting in it will get recognition.”

Asked on how she started designing clothes, she said fashion had always been her passion.
“I started playing around with clothing when I was still a teenager and since then I found that was my niche. I grew up with my mother who is a tailor, so when I was young I would pick up pieces that she would leave on the floor and make clothes for dolls. I also did fashion in high school which I enjoyed very much. I should say that learning fashion at school has enhanced my skills in the fashion world,” she said.

Kwashira said the problem with being a designer was that people do not have much knowledge on what designing is all about.
“Many people don’t understand when you tell them that you are a designer; they probably will mistake you for a tailor or something else. I feel if more fashion shows are done people will get to understand what designing is all about and start appreciating it,” she said.

Unlike other youths that are not being given support by their families to venture into such endeavours, Kwashira said she was happy that she was getting all the support she needs from her parents.

“I am happy that my parents greatly believe in me and they are supportive of what I do,” she said.
The youthful designer hopes to create a viable market for her work and looks forward to become a force to reckon with in the fashion industry.