Online Reporter
Tanaka Nkala, [email protected]
A young student journalist in Bulawayo has turned social media into a lifeline for the city’s homeless, using digital platforms to mobilise food donations and raise awareness about their daily struggles. Armed with only a smartphone, determination and a passion for helping others, Michelle Musandinyoze — a Harare Polytechnic journalism student on internship at Zimpapers — has transformed her online presence into a community‑driven humanitarian initiative.
Through an initiative she calls “Food Drive”, the aspiring journalist is mobilising donations from well wishers to provide meals and groceries for people living on the streets of the city.
What began as a simple social media post appealing for assistance has grown into a small but impactful movement, drawing support from individuals, content creators and philanthropists across the city and beyond.
Michelle said the idea was inspired by frequent encounters with homeless people, particularly children, while covering assignments around the city centre.
“I realised that as journalists we often tell people’s stories, but sometimes we can also be part of the solution. I was born and raised in a loving home where charity was practised every day and that is something that has always stayed with me,” she said.
Instead of merely documenting poverty, the young journalist decided to intervene.
Using platforms such as Facebook, TikTok and Instagram, Michelle began posting pictures and short videos highlighting the plight of homeless individuals in Bulawayo.
Each post carried a simple message: if people could spare food, groceries or small donations, it could make a difference. The initiative has already attracted support from content creators on TikTok who are donating food items and other necessities to assist the cause.
Well wishers have been reaching out with mealie-meal, bread, canned food and sometimes small monetary contributions. Within weeks, Michelle organised the first food distribution, preparing and handing out meals to homeless people in parts of the city centre.
“It has always been my hope and dream to help others and with God on my side, I will do more for them in the future,” she said.
What started as feeding a handful of people has now grown into regular outreach efforts. On distribution days, Michelle carefully packages food and delivers it to people living on the streets, often taking time to speak with them and hear their stories.
She hopes to expand the initiative so it reaches more vulnerable people while inspiring other young people to play a role in their communities.
“Even a small act can change someone’s day and I believe with more people getting involved, we can make an even bigger impact,” said Michelle.
She believes social media has been crucial in sustaining the initiative.
“People are willing to help, but sometimes they just don’t know where to start. Social media helps connect those who want to give with those who need help,” said Michelle.
Her posts documenting food distributions often attract thousands of views and likes, with some videos surpassing 10 000 views and generating a ripple effect of generosity.
Many of her followers have praised the initiative and encouraged her to continue.
“Your kindness is truly inspiring!” wrote Clever Mapfumo on her Facebook page.
Another follower, Marvelous Anesu Madzudzo, commented: “Well done, young lady. May your initiative continue to grow.”
Hazel Moyo added: “May the good Lord bless you. You are doing great work.”
Despite the growing support, Michelle acknowledges that the journey has not been without challenges.
“Resources are limited and the number of people in need continues to grow. However, I am determined to keep the initiative going. No one should go to sleep hungry if we can do something about it,” she said.
One elderly man who lives on the streets said the gesture restores dignity to people who are often ignored.
“Most people pass by us like we do not exist, but when young people like this come and share food with us, it gives us hope,” he said.
