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EMERGING online brokerage firm, Sentrail Investments (Pvt) Ltd, trading as Team Sentrail, is on an overdrive to engage both the local and international open markets to position itself as the domestic brand of choice in brokerage services ahead of next year’s Zimbabwe International Trade Fair.
The Bulawayo-headquartered company could be described as a conduit pipe in commercial transactions between a principal and a third party, they are ultimate intermediaries who connect buyers and sellers to complete purchases or sales.
The use of brokers to timeously connect to the market is probably indispensable in commercial transactions.
They invest so much time scouting for either buyers or sellers of a given product or service, depending on the client’s instruction, then charge a nominal brokerage fee.
However, only once the desired transaction is complete would the payment be made.
Such corporate activities are result-oriented, and naturally call for hard work and commitment, especially from top management who also have to adhere to a strict code of ethics to keep the usually conflicting interests of buyers and sellers in equilibrium.
Team Sentrail founder and chief executive officer Mr Dzikamai Isheunesu said: “Contrary to popular belief, the CEO’s lifestyle doesn’t just revolve around a cup of coffee, some designer suits, and an executive car. It cuts from financial planning to competitive strategies, we work day and night behind the scenes to run – what we hope to be – a successful going concern.”
He added, “When clients mandate us to buy or sell, they set very tight time-frames which we would have to beat. So far, we have been scoring a 70 percent success rate, but it is just not enough, clients expect quick sales in the shortest time possible. So there you have it, a client instruction is literally results by any means necessary.”
He said brokerage firms require a global network of market participants, to close transactions timeously.
“This coming ZITF has high potential to be oversubscribed, hence an opportunity to post our brand. Team Sentrail has launched what we termed Power Casual; which is branded casual wear available exclusively to our trade references who can then relate to the market on how we served them, be a client and grab yours absolutely free. You can also visit our social media platforms for incredible bargains,” he said.
The survival and growth of any business largely rely on the attitude of management, direct and oversee the business’s overall strategic direction, developing high-quality business strategies and plans that align with both their short-term and long-term objectives.
It is their duty to communicate their approach across the company so as to ensure that its operations are working in accordance with its overarching strategy, with the end goal of maximising profits, increasing shareholder value, and improving market position.
derick.khumalo
Online Reporter