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Tech companies have been included in the world’s top 10 most valuable brands in 2023, specifically in the top three, with Apple retaining its position as the leading brand globally.
For the second year in a row, Apple has emerged as the leading global brand, according to the Kantar BrandZ Most Valuable Global Brands 2023 report.
The top 10 brands on the list of 100 most valuable brands are Apple, Google, Microsoft, Amazon, McDonald’s, Visa, Tencent, Louis Vuitton, Mastercard, and Coca-Cola.
This year, the total value across the 100 global brands stands at US$6.9 trillion, a 20 percent decrease from US$8.7 trillion in 2022.
“But, at the same time, the world’s top brands are worth considerably more in 2023 than the US$5 trillion in total value they achieved in 2020.
“What’s more, the Global Top 100 is currently worth some $1.8 trillion more than the projected value suggested by the top brands’ pre-pandemic growth trajectory,” according to the report.
Top 10 brands
As the leading brand in the world for the second time in a row, Apple is valued at US$880 million, despite global economic headwinds. Last year, the brand was valued at US$974 million.
Google, valued at US$577 million, is number two in the ranking, followed by Microsoft, worth US$502 million.
“Apple has proven resilient in the face of testing market conditions, justifying premium prices with positive perceptions, and proving that meaningful, different, and salient brands are best placed to weather global economic disruption.
“Google and Microsoft complete the top three, with technology brands, once again, the most represented in the Top 100 and commanding the largest share of brand value,” the report stated. In the newcomer segment, two brands – one being a global favourite – emerged. – Fin24
Online Reporter