Online Reporter
Nqobile Bhebhe in Masvingo
Zimbabwe’s warm hospitality is exciting international tourism buyers at the Sanganai Expo, as they discover the country’s rich culture, cuisine, wildlife and attractions.
The joy was evident at Masvingo Airport when 115 internationals arrived aboard three separate flights on Saturday.
The buyers, who are in the country for the 19th edition of the tourism showcase in Masvingo, have expressed excitement at experiencing Zimbabwe first-hand, with some hoping their encounters will translate into increased tourist arrivals from their respective markets.
Polish tourism buyer Katarina, said the warmth of Zimbabweans has already added to her excitement about exploring the country’s tourism offering.
“I came to your beautiful country to find out more and more about your beautiful wildlife, culture, people and food.
“So I am going to enjoy my time here and hopefully this visit will result in bringing more and more people to your beautiful country,” she said.
Katarina said she was particularly impressed by the reception she had received since arriving in Zimbabwe.
“I am very happy to be here and thank you very much for your beautiful hospitality, for your smiles and for everything,” she added.
Her experience reflects the growing importance of experiential tourism, where international buyers get to see, taste and feel Zimbabwe beyond the traditional business engagements.
A Pakistani buyer, for whom the trip marks her first visit to Zimbabwe, said she was equally excited to discover the country beyond its famous cricketing reputation.
“It’s my first ever visit to Zimbabwe. I’m very excited. Since my childhood, I just know about Zimbabwe cricket team.
“But now finally, I am here to explore the beautiful sight of Zimbabwe and such a warm welcome when we landed.”
She said she was looking forward to discovering more of Zimbabwe’s tourism attractions.
The buyers’ enthusiasm comes at a time Zimbabwe is seeking to strengthen international tourism markets by offering visitors more than wildlife, including heritage, gastronomy, culture, music, adventure and MICE tourism.
Sanganai provides a platform for local tourism operators to forge business linkages with international buyers, while familiarisation visits give the buyers first-hand exposure to products they can subsequently market to travellers in their home countries.
