adminpromote the production and consumption of local goods and services on the local and international market.
The Buy Zimbabwe Campaign is designed to unlock our country’s full potential and inspire economic growth and competitiveness of local brands.
Objectives
- To raise awareness and the profile of home grown goods and services.
- To assist local companies in improving the quality of their products and services.
- To lobby government to enact laws and policies that support local producers without negatively affecting consumer choice.
- Connecting local producers to retailers, consumers and other relevant stakeholders that include government and quasi-government institutions.
Vision
High levels of employment by a competitive Zimbabwean commerce and industry in our lifetime.
Goal
Goods and services bearing the Buy Zimbabwe mark of excellence being the preferred choice locally and internationally by 2015.
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